This was a really fun branding project for a good friend from college. Carly Tynes graduated from USM in broadcast journalism. She was The Student Printz executive editor during her senior year. She went on to work at Disney World in Orlando, Florida. She does a wide range within the journalism and media fields. The brand I came up with showcases her variety of skills including broadcast, communications, journalism, and public relations. The system is very bright and positive with smooth edges. The mark makes up a pencil with an implied T (as a monogram for her last name). The pencil is an essential tool for communication, and it resembles the hard work that is put into every job or task she completes.