I directed a campaign for the city of Jackson, Mississippi. I needed to show the different culinary ranges the city had to offer its visitors. There is only one thing that make this food so great, and that is the city of Jackson itself – culture and diversity as well as heart and soul.
I was given the opportunity of designing and developing an event website for an all African-American female’s Hackathon. Young women of color showed off their computer science knowledge and skills while competing for the next best IT projects. This event was sponsored by the University of Southern Mississippi.
I got to redesign the Visit Jackson logo that is well recognized within the state of Mississippi. I created a very strong style guide for the rebrand as well.
I designed and arranged the production of my sister and her husband’s wedding. They are inspired by tattoo culture with a twist of southern, rustic styling.
Werk Furniture is my senior thesis at the University of Southern Mississippi. While in a woodworking class in 2013, I built a modern wooden lounge chair (the chair I’m sitting in on my website’s “about” page). Though the process of the build, I realized I love the work and planning that was involved with building a practical product. It was the most fun I’d had in a class. When I was generating ideas for my thesis project, I realized I didn’t have to stop the woodworking at that class; I could continue that project by branding a company that specializes in handcrafted wooden furniture.
Werk Furniture is the fictional furniture company that is based in Nashville, Tennessee. It was inspired by the beginnings of the modern design that went into branding Knoll and Herman-Miller. Werk has a unique feature that those previous companies didn’t have. Werk Furniture is a handcrafted wooden furniture. The design is simple by using a light green and darker gray and uses inlays of wood grain. The logo mark is a reversed out ‘W’ with a diamond shape underneath making the 2 dimensional shapes read as 3 dimensional objects. For the entire project, I created a logo mark, logotype, print catalog, website, business suite, delivery truck design, social media start-up, and poster ads.
While a part of Rise Creative, I was assigned to be the Artistic Director of designing the 2013 USM College of Arts & Letters Annual Prospectus. This was an annual report that explained the statistics of each department. Each department required creation of data charts, tables, and graphs. It was also centered around the idea of “Student Success,” so there were biographies of star students in each department. As a finished product, this publication was 100 pages long to recap the full year of 2013 for the college. Three junior designers of Rise Creative and I were recognized for the design of the book at a year-end ceremony for the faculty and teachers.
Partners for Gulf Coast Land Conservation is an organization under the Land Trust Alliance. Creative Distillery was asked to build a website for them. I really got to push their brand boundaries and utilize what they already had to engage viewers. The client had previously done a booklet for their brand and mission, so they had great photography to work with. This gave me the ability to have a fading background image that gave the website a very environmental feel. Client is very pleased and is in the copy editing phase before the site can be launched.
When I traveled to Columbus, Georgia for the 2014 Creative South, I competed in the live TypeFight. My competition and I were given a letter to design in any way, shape, or form – computer or paper. All of the competitors had their characters posted on the TypeFight website over the course of the weekend, and viewers voted for their favorite letters. At the end of the competition, Viewers voted my ‘Q’ as the best designed ‘Q.’
Lost & Foundry is a student project that explored some of the largest type foundries in the world. It is an educational tool for typography students to learn the history of type. It features the foundry’s creators and famous faces of the company. It also showcases the more recognizable typefaces produced by each foundry. The order of the book is arranged geographically starting with Germany (where the printing press was discovered). This is a 56 page publication that was printed by Blurb.
Team HAMR branding started out as a class project for a hypothetical client, but my teacher actually had secret client that came into our critiques. They ended up picking my brand, and I have the opportunity to meet with them for a second branding project for a sister organization – Hub City Velo. Team HAMR (Hattiesburg Area Multisport Racing) is a triathlon team in Hattiesburg, Mississippi. For each team, I developed a primary logo, a secondary logo, an alternative logo mark, a web template, team shirts, and a triathlon kit for Team HAMR and a cycling kit for Hub City Velo.
This is a student project that had the limitations of using paper to create a poster and magazine ad. I took the iconic The Seventh Letter logo and repeated it in different pop colors. Yes, I did model this after Andy Warhol’s technique but with a twist. The colors chosen were from one of The Seventh Letter members paintings to resemble a preview of the works of the painters that are a part of The Seventh Letter.
Deep South Pops is a local shop that sells gourmet popsicles and gourmet coffee. It is in a vintage service station in Jackson, Mississippi. With that thought, the client wanted to gear the brand towards a retro feel. I brought vintage lettering and contemporary type treatments together to form the simple and bright logo. The client was completely ecstatic with the solution!